According to the results of a survey conducted in October 2023 among communications specialist worldwide, people between 17 and 19 years-old were targeted with influencer marketing by 30 percent of respondents. The most targeted age group was the 20-29-year-old consumers, targeted by 82 percent of influencer marketing professionals.
Age groups most often targeted with influencer marketing according to communications specialists worldwide as of October 2023
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MarketingCharts. (April 8, 2024). Age groups most often targeted with influencer marketing according to communications specialists worldwide as of October 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1259044/target-age-groups-influencer-marketing/
MarketingCharts. "Age groups most often targeted with influencer marketing according to communications specialists worldwide as of October 2023." Chart. April 8, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1259044/target-age-groups-influencer-marketing/
MarketingCharts. (2024). Age groups most often targeted with influencer marketing according to communications specialists worldwide as of October 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1259044/target-age-groups-influencer-marketing/
MarketingCharts. "Age Groups Most Often Targeted with Influencer Marketing According to Communications Specialists Worldwide as of October 2023." Statista, Statista Inc., 8 Apr 2024, https://www.statista.com/statistics/1259044/target-age-groups-influencer-marketing/
MarketingCharts, Age groups most often targeted with influencer marketing according to communications specialists worldwide as of October 2023 Statista, https://www.statista.com/statistics/1259044/target-age-groups-influencer-marketing/ (last visited December 23, 2024)
Age groups most often targeted with influencer marketing according to communications specialists worldwide as of October 2023 [Graph], MarketingCharts, April 8, 2024. [Online]. Available: https://www.statista.com/statistics/1259044/target-age-groups-influencer-marketing/
