According to a survey conducted in South Korea in February 2022, the trust in advertising seen on online platform Naver was rather high, with a response share of around 15.4 percent. Following was another domestic service, KakaoTalk, with 13.3 percent of respondents answering to trust ads seen on there.
Opinions on the trustworthiness of advertisements on social media in South Korea as of February 2022, by platform
Characteristic
Instagram
YouTube
TikTok
Naver Band
Kakao Talk
Naver
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Opensurvey. (March 7, 2022). Opinions on the trustworthiness of advertisements on social media in South Korea as of February 2022, by platform [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1258360/south-korea-opinions-on-social-media-ad-trustworthiness-by-platform/
Opensurvey. "Opinions on the trustworthiness of advertisements on social media in South Korea as of February 2022, by platform." Chart. March 7, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1258360/south-korea-opinions-on-social-media-ad-trustworthiness-by-platform/
Opensurvey. (2022). Opinions on the trustworthiness of advertisements on social media in South Korea as of February 2022, by platform. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1258360/south-korea-opinions-on-social-media-ad-trustworthiness-by-platform/
Opensurvey. "Opinions on The Trustworthiness of Advertisements on Social Media in South Korea as of February 2022, by Platform." Statista, Statista Inc., 7 Mar 2022, https://www.statista.com/statistics/1258360/south-korea-opinions-on-social-media-ad-trustworthiness-by-platform/
Opensurvey, Opinions on the trustworthiness of advertisements on social media in South Korea as of February 2022, by platform Statista, https://www.statista.com/statistics/1258360/south-korea-opinions-on-social-media-ad-trustworthiness-by-platform/ (last visited August 24, 2024)
Opinions on the trustworthiness of advertisements on social media in South Korea as of February 2022, by platform [Graph], Opensurvey, March 7, 2022. [Online]. Available: https://www.statista.com/statistics/1258360/south-korea-opinions-on-social-media-ad-trustworthiness-by-platform/