Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowLeading reasons to eat plant-based meat alternatives in Europe in 2019
During a survey in multiple European countries in September 2019, a third of respondents stated that they eat meat substitutes for environmental reasons. However, the leading reason given by consumers in these countries was that they eat these products to simply limit their meat consumption.
