Quality-oriented shopping behavior South Korea 2020

Published by
Nina Jobst,
Jun 26, 2024
According to a global consumer survey conducted in 2020 on shopping behavior, around 38 percent of South Korean consumers chose the distributor that offered the best quality items. According to the same source, this was equally true for consumers from the other participating countries.

Consumers' quality-oriented shopping behavior in South Korea in 2020

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Sources

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Release date

October 2020

Region

South Korea

Survey time period

August 28 to September 3, 2020

Number of respondents

around 400 respondents*

Method of interview

Online interview

Supplementary notes

*Out of the 8,000 participants in the global survey conducted in 20 countries, with around 400 respondents for each country.

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Overview

6

In-store shopping

8

Online shopping

7

Purchase decisions

6

Payment methods

5

COVID-19 impact

6

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