Development of Instagram influencer marketing interactions in Italy 2024

Published by
Michele Majidi,
Jan 21, 2025

Italian influencers collaborating with brands on Instagram generated 15.5 million interactions in September 2024, marking a 93.75 percent increase from August's value of 8 million. 

Number of and growth of number of interactions generated by Italian influencers in collaboration with brands from April to September 2024

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Release date

December 2024

Region

Italy

Survey time period

July to December 2023

Supplementary notes

Figures preceding September 2024 were retrieved from earlier publications. 
Figures have been rounded.

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