Development of Instagram influencer marketing interactions in Italy 2023

Published by
Michele Majidi,
Jan 31, 2024
Italian influencers collaborating with brands on Instagram generated 12.8 million interactions in December 2023, marking a 14.3 percent increase from November's value of 11.2 million. The number of interactions in September marked a 63.2 percent growth from the August value of 7.6 million.

Number of and growth of number of interactions generated by Italian influencers in collaboration with brands from July to December 2023

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Release date

January 2024

Region

Italy

Survey time period

July to December 2023

Supplementary notes

Figures preceding December 2023 were retrieved from earlier publications.
Figures have been rounded.

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