Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowRate of plant-based-product consumption among plant-based consumers in Europe in 2019
In 2019, some 93 percent of responding plant-based food consumers from a variety of European countries stated that they consume plant-based milk. The respondents were consumers who did the shopping for their household and had purchased plant-based food products in the past three months. Milk was the most commonly bought plant-based product followed by plant-based meat and yoghurt at 81 and 73 percent, respectively. The survey included respondents from Germany, the UK, France, and six other EU-countries.
