During a global 2024 survey carried out among PR agencies, marketing agencies, brands, and other relevant professionals, 37.6 percent of respondents stated that their organizations worked with up to 10 influencers, whereas 14.7 percent said they worked with over a thousand influencers.
Number of influencers brands worked with worldwide as of February 2024
among PR agencies, marketing agencies, brands, and other relevant professionals
Supplementary notes
The source does not provide information about survey date. The date provided is the publication date. Further specifics of survey methodology can be found here.
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Influencer Marketing Hub. (February 1, 2024). Number of influencers brands worked with worldwide as of February 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1257613/number-influencers-brands/
Influencer Marketing Hub. "Number of influencers brands worked with worldwide as of February 2024." Chart. February 1, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1257613/number-influencers-brands/
Influencer Marketing Hub. (2024). Number of influencers brands worked with worldwide as of February 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1257613/number-influencers-brands/
Influencer Marketing Hub. "Number of Influencers Brands Worked with Worldwide as of February 2024." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1257613/number-influencers-brands/
Influencer Marketing Hub, Number of influencers brands worked with worldwide as of February 2024 Statista, https://www.statista.com/statistics/1257613/number-influencers-brands/ (last visited November 21, 2024)
Number of influencers brands worked with worldwide as of February 2024 [Graph], Influencer Marketing Hub, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1257613/number-influencers-brands/