During a global 2024 survey carried out among PR agencies, marketing agencies, brands, and other relevant professionals, 37.6 percent of respondents stated that their organizations worked with up to 10 influencers, whereas 14.7 percent said they worked with over a thousand influencers.
Number of influencers brands worked with worldwide as of February 2024
among PR agencies, marketing agencies, brands, and other relevant professionals
Supplementary notes
The source does not provide information about survey date. The date provided is the publication date. Further specifics of survey methodology can be found here.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Influencer Marketing Hub. (February 1, 2024). Number of influencers brands worked with worldwide as of February 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1257613/number-influencers-brands/
Influencer Marketing Hub. "Number of influencers brands worked with worldwide as of February 2024." Chart. February 1, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1257613/number-influencers-brands/
Influencer Marketing Hub. (2024). Number of influencers brands worked with worldwide as of February 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1257613/number-influencers-brands/
Influencer Marketing Hub. "Number of Influencers Brands Worked with Worldwide as of February 2024." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1257613/number-influencers-brands/
Influencer Marketing Hub, Number of influencers brands worked with worldwide as of February 2024 Statista, https://www.statista.com/statistics/1257613/number-influencers-brands/ (last visited December 22, 2024)
Number of influencers brands worked with worldwide as of February 2024 [Graph], Influencer Marketing Hub, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1257613/number-influencers-brands/