YouTube influencer engagement rates worldwide 2023

Published by Statista Research Department, Feb 6, 2024
In 2023, YouTube influencers with between 1,000 and 5,000 followers had an engagement rate, amounting to 1.9 percent. The rate for influencers with more 1,000,000 followers was higher - 3.4 percent.

YouTube influencer engagement rates worldwide in 2023, by follower count

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Release date

February 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

The source does not provide an exact date of survey.

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