Number of companies with influencer marketing services worldwide 2019-2021, by region
In 2021, there were 18,900 companies worldwide offering services related to influencer marketing, representing a 75 percent growth compared to 2019. The growing importance of this type of marketing becomes even clearer when the market is considered. The revenue of the global influencer marketing industry increased from under two billion U.S. dollars in 2016 to over 16 billion dollars in 2022.
