According to a survey on beauty and skincare market in China targeting Generation Z conducted in January 2021, over 62 percent of the surveyed preferred to purchase cosmetic products on e-commerce platforms. Almost 58 percent of respondents bought them offline at brand counters or general cosmetic stores.
Leading channels to purchase beauty and skincare products among Chinese Generation Z as of January 2021
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iResearch. (August 5, 2021). Leading channels to purchase beauty and skincare products among Chinese Generation Z as of January 2021 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1257132/china-purchasing-channels-of-beauty-products-among-generation-z/
iResearch. "Leading channels to purchase beauty and skincare products among Chinese Generation Z as of January 2021." Chart. August 5, 2021. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1257132/china-purchasing-channels-of-beauty-products-among-generation-z/
iResearch. (2021). Leading channels to purchase beauty and skincare products among Chinese Generation Z as of January 2021. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1257132/china-purchasing-channels-of-beauty-products-among-generation-z/
iResearch. "Leading Channels to Purchase Beauty and Skincare Products among Chinese Generation Z as of January 2021." Statista, Statista Inc., 5 Aug 2021, https://www.statista.com/statistics/1257132/china-purchasing-channels-of-beauty-products-among-generation-z/
iResearch, Leading channels to purchase beauty and skincare products among Chinese Generation Z as of January 2021 Statista, https://www.statista.com/statistics/1257132/china-purchasing-channels-of-beauty-products-among-generation-z/ (last visited July 23, 2024)
Leading channels to purchase beauty and skincare products among Chinese Generation Z as of January 2021 [Graph], iResearch, August 5, 2021. [Online]. Available: https://www.statista.com/statistics/1257132/china-purchasing-channels-of-beauty-products-among-generation-z/