Leading channels to buy cosmetics among Chinese Generation Z 2021

Published by
Xin Ou,
Feb 23, 2024
According to a survey on beauty and skincare market in China targeting Generation Z conducted in January 2021, over 62 percent of the surveyed preferred to purchase cosmetic products on e-commerce platforms. Almost 58 percent of respondents bought them offline at brand counters or general cosmetic stores.

Leading channels to purchase beauty and skincare products among Chinese Generation Z as of January 2021

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Release date

August 2021

Region

China

Survey time period

as of January 2021

Number of respondents

974 respondents

Age group

12-26 years

Method of interview

Online survey

Supplementary notes

Gen Z referred to people born between 1995 and 2009.

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