According to a survey on beauty and skincare market in China targeting Generation Z conducted in January 2021, almost half of the surveyed cohort accessed beauty and skincare information through social networking platforms like Weibo and Xiaohongshu. Online video platforms, be it short-form or long-form, were gaining popularity among Chinese younger generation regarding beauty-related topics.
Leading channels for getting beauty and skincare information among Chinese Generation Z as of January 2021
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iResearch. (August 5, 2021). Leading channels for getting beauty and skincare information among Chinese Generation Z as of January 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1257121/china-information-sources-for-beauty-and-skincare-among-generation-z/
iResearch. "Leading channels for getting beauty and skincare information among Chinese Generation Z as of January 2021." Chart. August 5, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1257121/china-information-sources-for-beauty-and-skincare-among-generation-z/
iResearch. (2021). Leading channels for getting beauty and skincare information among Chinese Generation Z as of January 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1257121/china-information-sources-for-beauty-and-skincare-among-generation-z/
iResearch. "Leading Channels for Getting Beauty and Skincare Information among Chinese Generation Z as of January 2021." Statista, Statista Inc., 5 Aug 2021, https://www.statista.com/statistics/1257121/china-information-sources-for-beauty-and-skincare-among-generation-z/
iResearch, Leading channels for getting beauty and skincare information among Chinese Generation Z as of January 2021 Statista, https://www.statista.com/statistics/1257121/china-information-sources-for-beauty-and-skincare-among-generation-z/ (last visited December 22, 2024)
Leading channels for getting beauty and skincare information among Chinese Generation Z as of January 2021 [Graph], iResearch, August 5, 2021. [Online]. Available: https://www.statista.com/statistics/1257121/china-information-sources-for-beauty-and-skincare-among-generation-z/