Based on the combined number of followers on their Facebook, Instagram, Twitter, and YouTube pages as of April 2021, Chanel was the most popular luxury brand on social media worldwide, with an audience of 89.1 million subscribers. Chanel was followed by Gucci, which had over 78 million followers on social media platforms.
Total number of social media follows are the sum of Facebook Fans, Instagram Followers, Twitter Followers, and YouTube Subscribers.
The source defines luxury brands as follows: "A luxury brand is a brand that designs, produces, and sells high-end goods and services. The luxury market is typically defined by an elastic demand, meaning that consumers will spend more on luxury items once their income grows. Inversely, luxury spending sharply drops when income declines."
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Luxe Digital. (July 12, 2022). Most popular luxury brands on social media worldwide as of May 2022, by social media audience size (in millions) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1256796/luxury-brands-with-most-followers-on-social-media/
Luxe Digital. "Most popular luxury brands on social media worldwide as of May 2022, by social media audience size (in millions)." Chart. July 12, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1256796/luxury-brands-with-most-followers-on-social-media/
Luxe Digital. (2022). Most popular luxury brands on social media worldwide as of May 2022, by social media audience size (in millions). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1256796/luxury-brands-with-most-followers-on-social-media/
Luxe Digital. "Most Popular Luxury Brands on Social Media Worldwide as of May 2022, by Social Media Audience Size (in Millions)." Statista, Statista Inc., 12 Jul 2022, https://www.statista.com/statistics/1256796/luxury-brands-with-most-followers-on-social-media/
Luxe Digital, Most popular luxury brands on social media worldwide as of May 2022, by social media audience size (in millions) Statista, https://www.statista.com/statistics/1256796/luxury-brands-with-most-followers-on-social-media/ (last visited August 25, 2024)
Most popular luxury brands on social media worldwide as of May 2022, by social media audience size (in millions) [Graph], Luxe Digital, July 12, 2022. [Online]. Available: https://www.statista.com/statistics/1256796/luxury-brands-with-most-followers-on-social-media/