Leading fashion and apparel websites in France 2023, based on visit share

In December 2023, vinted.fr was the most visited website for fashion and apparel products in France, as it accounted for 13.12 percent of total desktop traffic to fashion sites in the country. The second-hand C2C e-commerce site was followed by the marketplace zalando.fr, with 3.9 percent of visits.

The rise of Vinted

Headquartered in Vilnius, Lithuania, Vinted was founded in 2008 as a C2C e-commerce marketplace for buying and selling secondhand items online. Since then, the company experienced a meteoric rise in popularity particularly after the cost-of-living crisis that started in 2022. In the last six years only, Vinted increased its revenue figures by a whopping 300 percent, from a mere ten million euros in 2017 to more than 596 million euros in 2023.

Vinted takes over Europe

In 2019, Vinted became Lithuania’s very first tech unicorn. As if that was not a sufficient feat, the C2C e-commerce platform went on to take over the rest of the European continent, topping or featuring in the top three ranking of the most downloaded fashion and beauty apps in all the major e-commerce markets in Europe in 2023, most notably the United Kingdom and Sweden.