Cinema video ad spend growth in China 2023, by major brand

Published by
Lai Lin Thomala,
Nov 11, 2024

Mengniu Diary, the leading brand in terms of total spending on cinema video ads in China, doubled its ad budget in the segment in 2023 compared to the year prior. Among the five largest spenders on cinema video ads, two were vehicle automotive brands and two were consumer electronics companies.

Annual cinema video advertising spending growth in China in 2023, by leading brand

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Release date

February 2024

Region

China

Survey time period

2023

Special properties

the ranking is based on the amount of cinema pre-screening ad spending.

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Statistics on " OOH advertising in China "

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Overview

5

Market segments

8

Elevator advertising

6

Cinema & street advertising

5

Transport advertising

6

Ad agencies

6

Further related statistics

10

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Topics

OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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