OOH ad spend growth in China 2022, by top industry

Published by
Lai Lin Thomala,
Mar 14, 2023
In 2022, the alcoholic drink industry in China saw a growth in traditional outdoor advertising spending, around 11 percent higher than that in the previous year. Eight of the top ten industries had reduced the OOH ad spending in 2022 as the stay-at-home orders were imposed in some cities because of the coronavirus pandemic.

Annual out-of-home advertising spending growth in China in 2022, by leading industry

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Release date

February 2023

Region

China

Survey time period

2022

Special properties

The ranking is based on the amount of expenditure spent by the top 10 industries in OOH ads.

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