Reasons for choosing an online fashion mall South Korea 2021

Published by
Nina Jobst,
Jun 26, 2024
According to survey conducted among the users of online fashion mall applications in South Korea in 2021 on their reasons for choosing to use a certain online fashion mall, 45.5 percent of respondents answered it was because of the variety of products offered. For another 10.4 percent of respondent the possibility of free delivery was the main reason to chose an online internet fashion mall.

Reasons for choosing a specific online fashion mall in South Korea as of April 2021

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Release date

July 2021

Region

South Korea

Survey time period

April 15 to 25, 2021

Number of respondents

1,711 respondents

Special properties

online fashion mall application users*

Method of interview

Online survey

Supplementary notes

*Users of Musinsa, ZigZag, W Concept, Brandi, 29cm and ABLY.
**Other reasons include: often hearing about it, can know the fashion trends, comparison is easy, a lot of reviews, etc.

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