In 2023, direct-to-consumer (D2C) sales by established brands in the United States is estimated to exceed 134 billion US dollars. Forecasts show that this figure is set to rise to roughly 186 billion by 2025. D2C e-commerce sales by digitally native brands will reach almost 35 billion US dollars in 2023. Digitally native brands are brands that were conceived and evolved online.
Direct-to-consumer (D2C) e-commerce sales by digitally native and established brands in the United States from 2020 to 2025
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (October 9, 2023). Direct-to-consumer (D2C) e-commerce sales by digitally native and established brands in the United States from 2020 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1251979/digitally-native-brand-d2c-ecommerce-sales/
eMarketer. "Direct-to-consumer (D2C) e-commerce sales by digitally native and established brands in the United States from 2020 to 2025 (in billion U.S. dollars)." Chart. October 9, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1251979/digitally-native-brand-d2c-ecommerce-sales/
eMarketer. (2023). Direct-to-consumer (D2C) e-commerce sales by digitally native and established brands in the United States from 2020 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1251979/digitally-native-brand-d2c-ecommerce-sales/
eMarketer. "Direct-to-consumer (D2c) E-commerce Sales by Digitally Native and Established Brands in The United States from 2020 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 9 Oct 2023, https://www.statista.com/statistics/1251979/digitally-native-brand-d2c-ecommerce-sales/
eMarketer, Direct-to-consumer (D2C) e-commerce sales by digitally native and established brands in the United States from 2020 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1251979/digitally-native-brand-d2c-ecommerce-sales/ (last visited December 30, 2024)
Direct-to-consumer (D2C) e-commerce sales by digitally native and established brands in the United States from 2020 to 2025 (in billion U.S. dollars) [Graph], eMarketer, October 9, 2023. [Online]. Available: https://www.statista.com/statistics/1251979/digitally-native-brand-d2c-ecommerce-sales/
