According to a survey conducted in September 2023 among South Korean consumers on their factors of consideration when purchasing meal kits, around one in four respondents answered that their main consideration was the taste. Another roughly 12 percent named the product's price as their main concern.
Main factors of consideration when buying meal kits in South Korea as of September 2023
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Korea Agro-Fisheries & Food Trade Corp.. (May 20, 2024). Main factors of consideration when buying meal kits in South Korea as of September 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1251259/south-korea-consideration-factors-when-purchasing-meal-kits/
Korea Agro-Fisheries & Food Trade Corp.. "Main factors of consideration when buying meal kits in South Korea as of September 2023." Chart. May 20, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1251259/south-korea-consideration-factors-when-purchasing-meal-kits/
Korea Agro-Fisheries & Food Trade Corp.. (2024). Main factors of consideration when buying meal kits in South Korea as of September 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1251259/south-korea-consideration-factors-when-purchasing-meal-kits/
Korea Agro-Fisheries & Food Trade Corp.. "Main Factors of Consideration When Buying Meal Kits in South Korea as of September 2023." Statista, Statista Inc., 20 May 2024, https://www.statista.com/statistics/1251259/south-korea-consideration-factors-when-purchasing-meal-kits/
Korea Agro-Fisheries & Food Trade Corp., Main factors of consideration when buying meal kits in South Korea as of September 2023 Statista, https://www.statista.com/statistics/1251259/south-korea-consideration-factors-when-purchasing-meal-kits/ (last visited December 03, 2024)
Main factors of consideration when buying meal kits in South Korea as of September 2023 [Graph], Korea Agro-Fisheries & Food Trade Corp., May 20, 2024. [Online]. Available: https://www.statista.com/statistics/1251259/south-korea-consideration-factors-when-purchasing-meal-kits/