TikTok nano-influencers with one to 10 thousand followers had the highest engagement rate (ER) compared to other TikTok profiles worldwide in 2023. Nano-influencers had an ER of 11.97 percent, while micro-influencers with 10,000 to 50,000 followers came second with 10.21 percent.
Engagement rate of TikTok influencers worldwide from 2021 to 2023, by number of followers
Figures have been rounded. Engagement rate (ER) on TikTok is calculated as the total number of likes, comments, and shares divided by the total number 
of views and multiplied by 100 percent.
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HypeAuditor. (March 13, 2023). Engagement rate of TikTok influencers worldwide from 2021 to 2023, by number of followers [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1251099/engagement-rate-tiktok-influencers-worldwide/
HypeAuditor. "Engagement rate of TikTok influencers worldwide from 2021 to 2023, by number of followers." Chart. March 13, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1251099/engagement-rate-tiktok-influencers-worldwide/
HypeAuditor. (2023). Engagement rate of TikTok influencers worldwide from 2021 to 2023, by number of followers. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1251099/engagement-rate-tiktok-influencers-worldwide/
HypeAuditor. "Engagement Rate of Tiktok Influencers Worldwide from 2021 to 2023, by Number of Followers." Statista, Statista Inc., 13 Mar 2023, https://www.statista.com/statistics/1251099/engagement-rate-tiktok-influencers-worldwide/
HypeAuditor, Engagement rate of TikTok influencers worldwide from 2021 to 2023, by number of followers Statista, https://www.statista.com/statistics/1251099/engagement-rate-tiktok-influencers-worldwide/ (last visited December 22, 2024)
Engagement rate of TikTok influencers worldwide from 2021 to 2023, by number of followers [Graph], HypeAuditor, March 13, 2023. [Online]. Available: https://www.statista.com/statistics/1251099/engagement-rate-tiktok-influencers-worldwide/