The average minimum earned media value (EMV) per post of Instagram mega-influencers with more than one million followers worldwide was 5,000 U.S. dollars in 2022. The average minimum EMV per post of macro-influencers with 500,000 to one million followers was 450 U.S. dollars, while the average maximum price was 14,350 U.S. dollars.
Average earned media value (EMV) of Instagram influencer posts worldwide in 2022, by number of followers
(in U.S. dollars)
Number of followers
Average minimum EMV
Average maximum EMV
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The source defines an influencer as an account with more than 1,000 followers. The source defines earned media value (EMV) as the value received for every one U.S. dollar paid for Instagram influencers' promotion.
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HypeAuditor. (January 11, 2023). Average earned media value (EMV) of Instagram influencer posts worldwide in 2022, by number of followers (in U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1251046/emv-per-post-instagram-influencers-worldwide/
HypeAuditor. "Average earned media value (EMV) of Instagram influencer posts worldwide in 2022, by number of followers (in U.S. dollars)." Chart. January 11, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1251046/emv-per-post-instagram-influencers-worldwide/
HypeAuditor. (2023). Average earned media value (EMV) of Instagram influencer posts worldwide in 2022, by number of followers (in U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1251046/emv-per-post-instagram-influencers-worldwide/
HypeAuditor. "Average Earned Media Value (Emv) of Instagram Influencer Posts Worldwide in 2022, by Number of Followers (in U.S. Dollars)." Statista, Statista Inc., 11 Jan 2023, https://www.statista.com/statistics/1251046/emv-per-post-instagram-influencers-worldwide/
HypeAuditor, Average earned media value (EMV) of Instagram influencer posts worldwide in 2022, by number of followers (in U.S. dollars) Statista, https://www.statista.com/statistics/1251046/emv-per-post-instagram-influencers-worldwide/ (last visited July 22, 2024)
Average earned media value (EMV) of Instagram influencer posts worldwide in 2022, by number of followers (in U.S. dollars) [Graph], HypeAuditor, January 11, 2023. [Online]. Available: https://www.statista.com/statistics/1251046/emv-per-post-instagram-influencers-worldwide/