Share of fraudulent Instagram influencers worldwide 2022-2023, by number of followers

Published by Statista Research Department, Dec 10, 2024
A majority of Instagram mega-influencers with more than one million followers worldwide were involved in fraudulent activities to inflate their engagement and follower figures in 2023. Mega-influencers and celebrities involved in fraud were 58.5 percent of the total in the same year. The average share of influencers involved in fraud went down with 2.15 percent and reached was of 43.17 percent.

Share of Instagram influencers involved in fraud worldwide from 2022-2023, by number of followers

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Release date

April 2024

Region

Worldwide

Survey time period

2022 and 2023

Supplementary notes

The source does not provide publication date, instead access date is used.

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