A majority of Instagram mega-influencers with more than one million followers worldwide were involved in fraudulent activities to inflate their engagement and follower figures in 2023. Mega-influencers and celebrities involved in fraud were 58.5 percent of the total in the same year. The average share of influencers involved in fraud went down with 2.15 percent and reached was of 43.17 percent.
Share of Instagram influencers involved in fraud worldwide from 2022-2023, by number of followers
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Share of Instagram influencers involved in fraud worldwide from 2022-2023, by number of followers
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HypeAuditor. (April 25, 2024). Share of Instagram influencers involved in fraud worldwide from 2022-2023, by number of followers [Graph]. In Statista. Retrieved February 23, 2025, from https://www.statista.com/statistics/1250681/share-of-instagram-influencers-involved-in-fraud-worldwide/
HypeAuditor. "Share of Instagram influencers involved in fraud worldwide from 2022-2023, by number of followers." Chart. April 25, 2024. Statista. Accessed February 23, 2025. https://www.statista.com/statistics/1250681/share-of-instagram-influencers-involved-in-fraud-worldwide/
HypeAuditor. (2024). Share of Instagram influencers involved in fraud worldwide from 2022-2023, by number of followers. Statista. Statista Inc.. Accessed: February 23, 2025. https://www.statista.com/statistics/1250681/share-of-instagram-influencers-involved-in-fraud-worldwide/
HypeAuditor. "Share of Instagram Influencers Involved in Fraud Worldwide from 2022-2023, by Number of Followers." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/1250681/share-of-instagram-influencers-involved-in-fraud-worldwide/
HypeAuditor, Share of Instagram influencers involved in fraud worldwide from 2022-2023, by number of followers Statista, https://www.statista.com/statistics/1250681/share-of-instagram-influencers-involved-in-fraud-worldwide/ (last visited February 23, 2025)
Share of Instagram influencers involved in fraud worldwide from 2022-2023, by number of followers [Graph], HypeAuditor, April 25, 2024. [Online]. Available: https://www.statista.com/statistics/1250681/share-of-instagram-influencers-involved-in-fraud-worldwide/
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