Global distribution of TikTok influencers in 2022, by number of followers
In 2022, TikTok influencers with 1,000 to 10,000 followers made up 66.96 percent of TikTok influencer accounts worldwide. The second and third largest groups were micro-influencers with 10,000 to 50,000 followers and mid-tier influencers with 50,000 to 500,000 followers, accounting respectively for 23.06 percent and 9.04 percent.