In 2023, Instagram influencers with 1,000 to 10,000 followers accounted for 76.86 percent of influencer accounts worldwide. The second most popular group was that of micro-influencers with 10,000 to 50,000 subscribers, accounting for 18.23 percent of all influencers. Mid-tier influencers with 50,000 to 500,000 followers represented 4.56 percent of the total, while mega-influencers and celebrities with more than one million subscribers accounted for 0.16 percent.
Distribution of Instagram influencers worldwide in 2023, by number of followers
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
HypeAuditor. (April 25, 2024). Distribution of Instagram influencers worldwide in 2023, by number of followers [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/1250578/distribution-instagram-influencers-by-number-of-followers-worldwide/?rand=10899
HypeAuditor. "Distribution of Instagram influencers worldwide in 2023, by number of followers." Chart. April 25, 2024. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/1250578/distribution-instagram-influencers-by-number-of-followers-worldwide/?rand=10899
HypeAuditor. (2024). Distribution of Instagram influencers worldwide in 2023, by number of followers. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/1250578/distribution-instagram-influencers-by-number-of-followers-worldwide/?rand=10899
HypeAuditor. "Distribution of Instagram Influencers Worldwide in 2023, by Number of Followers." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/1250578/distribution-instagram-influencers-by-number-of-followers-worldwide/?rand=10899
HypeAuditor, Distribution of Instagram influencers worldwide in 2023, by number of followers Statista, https://www.statista.com/statistics/1250578/distribution-instagram-influencers-by-number-of-followers-worldwide/?rand=10899 (last visited November 15, 2024)
Distribution of Instagram influencers worldwide in 2023, by number of followers [Graph], HypeAuditor, April 25, 2024. [Online]. Available: https://www.statista.com/statistics/1250578/distribution-instagram-influencers-by-number-of-followers-worldwide/?rand=10899