In 2023, Instagram influencers with 1,000 to 10,000 followers accounted for 76.86 percent of influencer accounts worldwide. The second most popular group was that of micro-influencers with 10,000 to 50,000 subscribers, accounting for 18.23 percent of all influencers. Mid-tier influencers with 50,000 to 500,000 followers represented 4.56 percent of the total, while mega-influencers and celebrities with more than one million subscribers accounted for 0.16 percent.
Distribution of Instagram influencers worldwide in 2023, by number of followers
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HypeAuditor. (April 25, 2024). Distribution of Instagram influencers worldwide in 2023, by number of followers [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1250578/distribution-instagram-influencers-by-number-of-followers-worldwide/
HypeAuditor. "Distribution of Instagram influencers worldwide in 2023, by number of followers." Chart. April 25, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1250578/distribution-instagram-influencers-by-number-of-followers-worldwide/
HypeAuditor. (2024). Distribution of Instagram influencers worldwide in 2023, by number of followers. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1250578/distribution-instagram-influencers-by-number-of-followers-worldwide/
HypeAuditor. "Distribution of Instagram Influencers Worldwide in 2023, by Number of Followers." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/1250578/distribution-instagram-influencers-by-number-of-followers-worldwide/
HypeAuditor, Distribution of Instagram influencers worldwide in 2023, by number of followers Statista, https://www.statista.com/statistics/1250578/distribution-instagram-influencers-by-number-of-followers-worldwide/ (last visited December 30, 2024)
Distribution of Instagram influencers worldwide in 2023, by number of followers [Graph], HypeAuditor, April 25, 2024. [Online]. Available: https://www.statista.com/statistics/1250578/distribution-instagram-influencers-by-number-of-followers-worldwide/