Most commonly bought products online in Finland 2021

Published by J. Clausnitzer, Dec 6, 2023
With 55 percent, clothing and footwear were the most commonly bought products from online marketplaces in Finland. In 2021, home electronics (40 percent), and cosmetics and skincare (30 percent) were also commonly purchased by customers.

Percentage of e-commerce consumers who purchased products online in Finland in 2021, by product category

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Release date

November 2021

Region

Finland

Survey time period

2021

Number of respondents

1,043 respondents

Age group

15-79 years

Special properties

All that have shopped online

Method of interview

Online interview

Supplementary notes

Multiple answers were possible.

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