Factors that make viewers pay more attention to ads during a streamed show U.S. 2021

Published by Statista Research Department, Jan 10, 2023
During a June 2021 survey among U.S. video streaming viewers, it was found that earning rewards for watching ads would make 36 percent of respondents pay more attention to those ads. According to 34 percent of respondents, shorter advertising would also make them pay closer attention.

Factors that would make streaming video viewers pay more attention to ads during shows in the United States as of June 2021

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Release date

June 2021

Region

United States

Survey time period

June 2021

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "Which of these would make you more likely to pay attention to ads?"

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Statistics on " Advertising consumption and perception in the United States "

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Overview

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Video

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Audio

5

Brand safety

3

Environmental, social, and corporate governance (ESG)

8

Logos

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Artificial intelligence (AI)

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Topics

Video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Video advertising and marketing worldwide
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