Usage rate of selected SVoD services South Korea 2022

Published by
Nina Jobst,
Dec 13, 2023
According to a survey conducted in 2022 on the use of media in South Korea, 31.5 percent of respondents to use Netflix as a paid video streaming service. Following was Tving with around 8 percent stating to use that service. The paid version of YouTube followed after that.
While YouTube is mostly known and very popular as an Advertisement-Video-on-Demand (AVOD) service which is free to use, YouTube launched it's subscription service in 2014 as Music Key, before renaming it as YouTube Red and finally YouTube Premium.

User penetration of selected Subscription-Video-on-Demand (SVoD) services in South Korea in 2022

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Release date

January 2023

Region

South Korea

Survey time period

June 13 to August 19, 2022

Number of respondents

6,708 respondents

Age group

13 years and older

Method of interview

Face-to-face interview

Supplementary notes

Multiple answers were possible.

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