Marketing spending distribution in France 2021, by media

Published by Statista Research Department, Dec 10, 2024
Advertisers in France spent almost 31 billion euros in 2021. Direct marketing amounted to around 19 percent of the total spending and promotions represented a share of 17 percent. Direct marketing included advertising mail and flyers. Promotions included sale advertising, point of sale advertising, couponing and games.

Marketing expenditure distribution in France in 2021, by media

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Release date

June 2022

Region

France

Survey time period

2021

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Statistics on " Advertising in France "

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Overview

4

Offline media

5

Digital media

8

Advertisers and agencies

5

Consumer perspective

3

Further related statistics

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