In 2020, more than 60 percent of the car advertising expenditures were spent on middle-class cars in the price range from 120 to 400 thousand yuan in China. In comparison, higher-class automobiles in the price range from 400 to 800 thousand yuan only made up about 13.1 percent of the total ad expenditures.
Distribution of advertising expenditures in automobile brand industry in China in 2020, by car price range
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QuestMobile. (March 30, 2021). Distribution of advertising expenditures in automobile brand industry in China in 2020, by car price range [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1247010/china-advertising-spend-in-car-brand-industry-by-car-price/
QuestMobile. "Distribution of advertising expenditures in automobile brand industry in China in 2020, by car price range." Chart. March 30, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1247010/china-advertising-spend-in-car-brand-industry-by-car-price/
QuestMobile. (2021). Distribution of advertising expenditures in automobile brand industry in China in 2020, by car price range. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1247010/china-advertising-spend-in-car-brand-industry-by-car-price/
QuestMobile. "Distribution of Advertising Expenditures in Automobile Brand Industry in China in 2020, by Car Price Range." Statista, Statista Inc., 30 Mar 2021, https://www.statista.com/statistics/1247010/china-advertising-spend-in-car-brand-industry-by-car-price/
QuestMobile, Distribution of advertising expenditures in automobile brand industry in China in 2020, by car price range Statista, https://www.statista.com/statistics/1247010/china-advertising-spend-in-car-brand-industry-by-car-price/ (last visited December 22, 2024)
Distribution of advertising expenditures in automobile brand industry in China in 2020, by car price range [Graph], QuestMobile, March 30, 2021. [Online]. Available: https://www.statista.com/statistics/1247010/china-advertising-spend-in-car-brand-industry-by-car-price/
