Various types of personal data, along with the location and online behavior of internet users, are tracked daily by real-time bidding providers such as Google, Microsoft, or Verizon. Online consumers from the United Kingdom had their data transferred to the companies and on to their clients 462 times per person per day in 2021. The source additionally states that the system transferred data of Europeans 197 billion times a day that year.
Number of real-time bidding (RTB) European consumer data transfers per person per day worldwide in 2021, by country of origin
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Irish Council for Civil Liberties. (May 14, 2022). Number of real-time bidding (RTB) European consumer data transfers per person per day worldwide in 2021, by country of origin [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1246526/rtb-transfers-european-consumer-data-country/
Irish Council for Civil Liberties. "Number of real-time bidding (RTB) European consumer data transfers per person per day worldwide in 2021, by country of origin." Chart. May 14, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1246526/rtb-transfers-european-consumer-data-country/
Irish Council for Civil Liberties. (2022). Number of real-time bidding (RTB) European consumer data transfers per person per day worldwide in 2021, by country of origin. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1246526/rtb-transfers-european-consumer-data-country/
Irish Council for Civil Liberties. "Number of Real-time Bidding (Rtb) European Consumer Data Transfers per Person per Day Worldwide in 2021, by Country of Origin." Statista, Statista Inc., 14 May 2022, https://www.statista.com/statistics/1246526/rtb-transfers-european-consumer-data-country/
Irish Council for Civil Liberties, Number of real-time bidding (RTB) European consumer data transfers per person per day worldwide in 2021, by country of origin Statista, https://www.statista.com/statistics/1246526/rtb-transfers-european-consumer-data-country/ (last visited December 22, 2024)
Number of real-time bidding (RTB) European consumer data transfers per person per day worldwide in 2021, by country of origin [Graph], Irish Council for Civil Liberties, May 14, 2022. [Online]. Available: https://www.statista.com/statistics/1246526/rtb-transfers-european-consumer-data-country/
