X influencer marketing market size in Japan 2022-2029
The annual expenditure of businesses on X influencer marketing in Japan was projected to amount to 13.5 billion Japanese yen in 2024. It was expected that the market would grow further in the coming years and reach a value of 21 billion yen by 2029. The social media platform was acquired by Elon Musk in October 2022 and renamed from Twitter to X in July 2023.