The annual expenditure of businesses on Instagram influencer marketing in Japan was estimated to amount to 18.5 billion Japanese yen in 2023, which represents an increase of three billion yen compared to the previous year. It was expected that the market would grow further in the coming years and reach a value of 31 billion yen by 2027.
Annual expenditure on Instagram influencer marketing in Japan from 2020 to 2023 with a forecast until 2027
(in billion Japanese yen)
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CyberBuzz. (November 1, 2022). Annual expenditure on Instagram influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1246131/japan-instagram-influencer-marketing-market-size/
CyberBuzz. "Annual expenditure on Instagram influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. November 1, 2022. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1246131/japan-instagram-influencer-marketing-market-size/
CyberBuzz. (2022). Annual expenditure on Instagram influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1246131/japan-instagram-influencer-marketing-market-size/
CyberBuzz. "Annual Expenditure on Instagram Influencer Marketing in Japan from 2020 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1246131/japan-instagram-influencer-marketing-market-size/
CyberBuzz, Annual expenditure on Instagram influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1246131/japan-instagram-influencer-marketing-market-size/ (last visited December 31, 2024)
Annual expenditure on Instagram influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], CyberBuzz, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1246131/japan-instagram-influencer-marketing-market-size/
