YouTube influencer marketing market size in Japan 2020-2027

Published by Statista Research Department, Jun 28, 2024
The annual expenditure of businesses on YouTube influencer marketing in Japan was estimated to exceed 28 billion Japanese yen in 2023, which represents an increase of more than four billion yen compared to the previous year. It was expected that the market would grow further in the coming years and reach a value of 48.7 billion yen by 2027.

Annual expenditure on YouTube influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)

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Release date

November 2022

Region

Japan

Survey time period

2020 to 2023

Special properties

annual expenditure of businesses; domestic market

Supplementary notes

*Prospect.
**Forecast.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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Overview

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Social media marketing

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Influencer marketing

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Social media demographics

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Audience attitudes and behaviors

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Topics

Influencer marketing in JapanInternet usage in JapanAdvertising in JapanSocial media usage in JapanMobile internet usage in Japan
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