The annual spending of advertisers on digital signage advertising media in Japan was estimated at 80.1 billion Japanese yen in 2023, which was an increase of 19 percent over the previous year. The market size was expected to increase to 139.6 billion yen by 2027.
Annual spending on digital signage advertising media in Japan from 2022 to 2023 with a forecast until 2027
(in billion Japanese yen)
total annual spending by advertisers on digital signage advertising media***
Supplementary notes
*Prospect.
**Forecast.
***Only media costs are included, except for some cases where media costs and production costs are considered inseparable in commerce.
The digital signage advertising market consists of four segments: transportation, commercial facilities and stores, outdoor, and other.
100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.
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Carta Holdings. (December 21, 2023). Annual spending on digital signage advertising media in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1245819/japan-digital-signage-advertising-market-size/
Carta Holdings. "Annual spending on digital signage advertising media in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. December 21, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1245819/japan-digital-signage-advertising-market-size/
Carta Holdings. (2023). Annual spending on digital signage advertising media in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1245819/japan-digital-signage-advertising-market-size/
Carta Holdings. "Annual Spending on Digital Signage Advertising Media in Japan from 2022 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 21 Dec 2023, https://www.statista.com/statistics/1245819/japan-digital-signage-advertising-market-size/
Carta Holdings, Annual spending on digital signage advertising media in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1245819/japan-digital-signage-advertising-market-size/ (last visited December 21, 2024)
Annual spending on digital signage advertising media in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], Carta Holdings, December 21, 2023. [Online]. Available: https://www.statista.com/statistics/1245819/japan-digital-signage-advertising-market-size/
