Influencers on the video streaming service provider Bilibili catered to a relatively young user demographic. As of April 2021, over 80 percent of Bilibili's active users in China who followed top KOLs (Key Opinion Leaders) were below 24 years old. The largest share of active top-tier influencer followers on short-video platforms Douyin and Kuaishou fell in the range between 25 to 30 years.
Age share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media
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QuestMobile. (June 8, 2021). Age share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1245403/china-age-distribution-of-top-influencer-followers-by-platform/
QuestMobile. "Age share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media." Chart. June 8, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1245403/china-age-distribution-of-top-influencer-followers-by-platform/
QuestMobile. (2021). Age share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1245403/china-age-distribution-of-top-influencer-followers-by-platform/
QuestMobile. "Age Share of Active Users following Top Key Opinion Leaders (Kols) in China as of April 2021, by Social Media." Statista, Statista Inc., 8 Jun 2021, https://www.statista.com/statistics/1245403/china-age-distribution-of-top-influencer-followers-by-platform/
QuestMobile, Age share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media Statista, https://www.statista.com/statistics/1245403/china-age-distribution-of-top-influencer-followers-by-platform/ (last visited December 21, 2024)
Age share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media [Graph], QuestMobile, June 8, 2021. [Online]. Available: https://www.statista.com/statistics/1245403/china-age-distribution-of-top-influencer-followers-by-platform/
