The social commerce app Xiaohongshu (RED) has been popular for its beauty related content among Chinese consumers. As of April 2021, about 76.5 percent of RED's active users following the top-tier KOLs (Key Opinion Leaders) were females. A third of such followers aged between 19 and 24 years.
Gender share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media
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QuestMobile. (June 8, 2021). Gender share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1245389/china-gender-distribution-of-top-influencer-followers-by-platform/
QuestMobile. "Gender share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media." Chart. June 8, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1245389/china-gender-distribution-of-top-influencer-followers-by-platform/
QuestMobile. (2021). Gender share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1245389/china-gender-distribution-of-top-influencer-followers-by-platform/
QuestMobile. "Gender Share of Active Users following Top Key Opinion Leaders (Kols) in China as of April 2021, by Social Media." Statista, Statista Inc., 8 Jun 2021, https://www.statista.com/statistics/1245389/china-gender-distribution-of-top-influencer-followers-by-platform/
QuestMobile, Gender share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media Statista, https://www.statista.com/statistics/1245389/china-gender-distribution-of-top-influencer-followers-by-platform/ (last visited December 23, 2024)
Gender share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media [Graph], QuestMobile, June 8, 2021. [Online]. Available: https://www.statista.com/statistics/1245389/china-gender-distribution-of-top-influencer-followers-by-platform/
