In March 2024, influencers on WeChat Official Account attracted 69 percent of the active internet users in China. TikTok's Chinese sister Douyin and micro-blogging site Weibo were other effective social media for influencer marketing in the country.
Penetration rate of key opinion leaders (KOLs) among active internet users in China in March 2024, by platform
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QuestMobile. (May 7, 2024). Penetration rate of key opinion leaders (KOLs) among active internet users in China in March 2024, by platform [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1245379/china-penetration-rate-of-mega-influencers-by-platform/
QuestMobile. "Penetration rate of key opinion leaders (KOLs) among active internet users in China in March 2024, by platform." Chart. May 7, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1245379/china-penetration-rate-of-mega-influencers-by-platform/
QuestMobile. (2024). Penetration rate of key opinion leaders (KOLs) among active internet users in China in March 2024, by platform. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1245379/china-penetration-rate-of-mega-influencers-by-platform/
QuestMobile. "Penetration Rate of Key Opinion Leaders (Kols) among Active Internet Users in China in March 2024, by Platform." Statista, Statista Inc., 7 May 2024, https://www.statista.com/statistics/1245379/china-penetration-rate-of-mega-influencers-by-platform/
QuestMobile, Penetration rate of key opinion leaders (KOLs) among active internet users in China in March 2024, by platform Statista, https://www.statista.com/statistics/1245379/china-penetration-rate-of-mega-influencers-by-platform/ (last visited August 25, 2024)
Penetration rate of key opinion leaders (KOLs) among active internet users in China in March 2024, by platform [Graph], QuestMobile, May 7, 2024. [Online]. Available: https://www.statista.com/statistics/1245379/china-penetration-rate-of-mega-influencers-by-platform/