Most popular online advertising platforms among online shoppers in France 2021

Published by Statista Research Department, Nov 29, 2023
Beyond the role of social and exchange platforms, social networks have above all become formidable levers for e-commerce with a race for new features to make the shopping experience as smooth as possible. Also, alongside Amazon and Google among the search engines most used by regular buyers for their online purchases: Facebook (18 percent), Instagram (19 percent) YouTube (14 percent) or even Pinterest (11 percent) were found in France in 2021.

Most popular digital advertising platforms used by French people who regularly or occasionally shop online in 2021

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Sources

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Release date

May 2021

Region

France

Survey time period

March 17-19, 2021

Number of respondents

1,017*

Age group

18 years and older

Supplementary notes

* The source adds the following information: "The sample was composed of 1,017 people, of which 957 were digital users of Google, Amazon and Facebook services for online shopping. 415 people were regular users and 542 were occasional users."

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