Performance-based advertising accounted for approximately 2.35 trillion Japanese yen of the expenditures on internet advertising media in Japan in 2023, making it the leading transaction method. As a breakdown of the internet advertising expenditure by type shows, the total expenses on internet advertising media during that year amounted to about 2.69 trillion yen.
Expenditure on internet advertising media in Japan in 2023, by transaction method
(in billion Japanese yen)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (March 12, 2024). Expenditure on internet advertising media in Japan in 2023, by transaction method (in billion Japanese yen) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/
Dentsu. "Expenditure on internet advertising media in Japan in 2023, by transaction method (in billion Japanese yen)." Chart. March 12, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/
Dentsu. (2024). Expenditure on internet advertising media in Japan in 2023, by transaction method (in billion Japanese yen). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/
Dentsu. "Expenditure on Internet Advertising Media in Japan in 2023, by Transaction Method (in Billion Japanese Yen)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/
Dentsu, Expenditure on internet advertising media in Japan in 2023, by transaction method (in billion Japanese yen) Statista, https://www.statista.com/statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/ (last visited November 21, 2024)
Expenditure on internet advertising media in Japan in 2023, by transaction method (in billion Japanese yen) [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/
