Performance-based advertising accounted for approximately 2.35 trillion Japanese yen of the expenditures on internet advertising media in Japan in 2023, making it the leading transaction method. As a breakdown of the internet advertising expenditure by type shows, the total expenses on internet advertising media during that year amounted to about 2.69 trillion yen.
Expenditure on internet advertising media in Japan in 2023, by transaction method
(in billion Japanese yen)
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Dentsu. (March 12, 2024). Expenditure on internet advertising media in Japan in 2023, by transaction method (in billion Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/
Dentsu. "Expenditure on internet advertising media in Japan in 2023, by transaction method (in billion Japanese yen)." Chart. March 12, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/
Dentsu. (2024). Expenditure on internet advertising media in Japan in 2023, by transaction method (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/
Dentsu. "Expenditure on Internet Advertising Media in Japan in 2023, by Transaction Method (in Billion Japanese Yen)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/
Dentsu, Expenditure on internet advertising media in Japan in 2023, by transaction method (in billion Japanese yen) Statista, https://www.statista.com/statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/ (last visited December 22, 2024)
Expenditure on internet advertising media in Japan in 2023, by transaction method (in billion Japanese yen) [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1242965/japan-internet-advertising-media-expenditure-by-transaction-method/
