Paid search advertising accounted for about 1.07 trillion Japanese yen of the expenditures on internet advertising media in Japan in 2023. It was the largest category in this regard, followed by display advertising and video advertising. The total expenses on internet advertising media during that year amounted to about 2.69 trillion yen.
Expenditure on internet advertising media in Japan in 2023, by category
(in billion Japanese yen)
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Dentsu. (March 12, 2024). Expenditure on internet advertising media in Japan in 2023, by category (in billion Japanese yen) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu. "Expenditure on internet advertising media in Japan in 2023, by category (in billion Japanese yen)." Chart. March 12, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu. (2024). Expenditure on internet advertising media in Japan in 2023, by category (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu. "Expenditure on Internet Advertising Media in Japan in 2023, by Category (in Billion Japanese Yen)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu, Expenditure on internet advertising media in Japan in 2023, by category (in billion Japanese yen) Statista, https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/ (last visited December 18, 2024)
Expenditure on internet advertising media in Japan in 2023, by category (in billion Japanese yen) [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
