Most-used e-commerce apps among female users in China 2020-2021

Published by
Lai Lin Thomala,
Feb 23, 2023
As of January 2021, Alibaba's Taobao was the most popular mobile shopping app among female consumers in China. The app reached a penetration rate of almost 75 percent among monthly active female mobile internet users. Pinduoduo and JD.com were another two prominent online shopping platforms in China's mobile commerce arena, with about 56 and 30 percent rate of reach among female users respectively at the beginning of 2021.

Penetration rate of m-commerce apps among female users in China in January 2020 and January 2021

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Release date

April 2021

Region

China

Survey time period

January 2020 to January 2021

Special properties

female users refer to those who are actively using mobile internet that month

Supplementary notes

Only for standalone apps, accesses via another app or miniprograms were not accounted for.

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Statistics on " E-commerce in China "

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General overview

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B2B e-commerce

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B2C and C2C e-commerce

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Leading e-commerce enterprises

3

Current trends in e-commerce

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E-commerce consumer demographics

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