In-stream video ads were the most popular among FMCG brands advertising on social media in Russia and the CIS using the targeting service myTarget by Mail.ru Group. That format accounted for approximately two thirds of the total online video ad spend in the fourth quarter of 2020. To compare, the out-stream ad expenditure share reached 30 percent.
Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format
* Calculated manually by deducting other categories from 100 percent.
The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.
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My.com. (May 25, 2021). Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/
My.com. "Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format." Chart. May 25, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/
My.com. (2021). Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/
My.com. "Distribution of Video Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 4th Quarter 2020, by Format." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/
My.com, Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format Statista, https://www.statista.com/statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/ (last visited December 22, 2024)
Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format [Graph], My.com, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/
