Food brands spent nearly one half of their advertising budget on pre-roll campaigns on the targeting service myTarget in major social media in Russia and the CIS in the last three months of 2020. To compare, advertisers of retail stores chose primarily multiformat placements.
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format
The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.
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My.com. (May 25, 2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/
My.com. "Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format." Chart. May 25, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/
My.com. (2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/
My.com. "Distribution of Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 4th Quarter 2020, by Product Category and Format." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/
My.com, Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format Statista, https://www.statista.com/statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/ (last visited December 22, 2024)
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by product category and format [Graph], My.com, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/1241530/fmcg-advertising-share-by-product-and-format-russia-cis/
