According to a survey on influencer marketing in 2023, Instagram was the most preferred platform for influencer marketing in India. YouTube followed by a wide margin. Both these platforms offered wider reach and higher engagement rates. Comparatively, Twitter and LinkedIn were much slower on the uptake while blogs yielded the least audience interaction and reach.
Leading social media platforms for influencer marketing across India in 2023
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Dentsu. (June 2, 2023). Leading social media platforms for influencer marketing across India in 2023 [Graph]. In Statista. Retrieved August 31, 2024, from https://www.statista.com/statistics/1241426/india-popular-influencer-marketing-platforms/
Dentsu. "Leading social media platforms for influencer marketing across India in 2023." Chart. June 2, 2023. Statista. Accessed August 31, 2024. https://www.statista.com/statistics/1241426/india-popular-influencer-marketing-platforms/
Dentsu. (2023). Leading social media platforms for influencer marketing across India in 2023. Statista. Statista Inc.. Accessed: August 31, 2024. https://www.statista.com/statistics/1241426/india-popular-influencer-marketing-platforms/
Dentsu. "Leading Social Media Platforms for Influencer Marketing across India in 2023." Statista, Statista Inc., 2 Jun 2023, https://www.statista.com/statistics/1241426/india-popular-influencer-marketing-platforms/
Dentsu, Leading social media platforms for influencer marketing across India in 2023 Statista, https://www.statista.com/statistics/1241426/india-popular-influencer-marketing-platforms/ (last visited August 31, 2024)
Leading social media platforms for influencer marketing across India in 2023 [Graph], Dentsu, June 2, 2023. [Online]. Available: https://www.statista.com/statistics/1241426/india-popular-influencer-marketing-platforms/