According to a survey on influencer marketing in 2024, Instagram was the most preferred platform for influencer marketing in India. YouTube followed by a wide margin. Both these platforms offered wider reach and higher engagement rates. Comparatively, Twitter, LinkedIn, and Snapchat were less preferred.
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Everything on "Influencer marketing in India" in one document: edited and divided into chapters, including detailed references.
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Global overview
Indian influencer market
Creator economy
Brand collaboration
Leading platforms
Consumer perspective
Further related statistics
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