According to a survey on influencer marketing in 2023, Instagram was the most preferred platform for influencer marketing in India. YouTube followed by a wide margin. Both these platforms offered wider reach and higher engagement rates. Comparatively, Twitter and LinkedIn were much slower on the uptake while blogs yielded the least audience interaction and reach.
Leading social media platforms for influencer marketing across India in 2023
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Dentsu. (June 2, 2023). Leading social media platforms for influencer marketing across India in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1241426/india-popular-influencer-marketing-platforms/
Dentsu. "Leading social media platforms for influencer marketing across India in 2023." Chart. June 2, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1241426/india-popular-influencer-marketing-platforms/
Dentsu. (2023). Leading social media platforms for influencer marketing across India in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1241426/india-popular-influencer-marketing-platforms/
Dentsu. "Leading Social Media Platforms for Influencer Marketing across India in 2023." Statista, Statista Inc., 2 Jun 2023, https://www.statista.com/statistics/1241426/india-popular-influencer-marketing-platforms/
Dentsu, Leading social media platforms for influencer marketing across India in 2023 Statista, https://www.statista.com/statistics/1241426/india-popular-influencer-marketing-platforms/ (last visited July 22, 2024)
Leading social media platforms for influencer marketing across India in 2023 [Graph], Dentsu, June 2, 2023. [Online]. Available: https://www.statista.com/statistics/1241426/india-popular-influencer-marketing-platforms/