Leading food brands' household penetration in the United States (U.S.) 2020

Published by
Nils-Gerrit Wunsch,
Jun 29, 2022
In 2020, Kraft was the food brand with the highest household penetration rate in the United States, with over 84 percent of the households buying the brand. Nestlé and Mc Cormick ranked in second and third place, with penetration rates of almost 83 percent and 78 percent, respectively.

Household penetration rate of leading food brands in the United States (U.S.) in 2020

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Release date

May 2021

Region

United States

Survey time period

2020

Supplementary notes

Household penetration rate refers to the share of households buying a brand.

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