By the third quarter of 2023, the general entertainment content (GEC) channel genre held the largest share, that is 31 percent, of television ad volumes in India. It was an increase by two precent from the preceding quarter. While GEC and movies noted an increase in ad volume shares, the news and kids genres remained stable throughout the three quarters of that year.
Distribution of television ad volumes in India in the third quarter of 2023, by channel genre
Characteristic
Genre share of ad volume
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TAM Media Research. (January 5, 2024). Distribution of television ad volumes in India in the third quarter of 2023, by channel genre [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1240632/india-genre-share-of-tv-advertising-volumes/
TAM Media Research. "Distribution of television ad volumes in India in the third quarter of 2023, by channel genre." Chart. January 5, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1240632/india-genre-share-of-tv-advertising-volumes/
TAM Media Research. (2024). Distribution of television ad volumes in India in the third quarter of 2023, by channel genre. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1240632/india-genre-share-of-tv-advertising-volumes/
TAM Media Research. "Distribution of Television Ad Volumes in India in The Third Quarter of 2023, by Channel Genre." Statista, Statista Inc., 5 Jan 2024, https://www.statista.com/statistics/1240632/india-genre-share-of-tv-advertising-volumes/
TAM Media Research, Distribution of television ad volumes in India in the third quarter of 2023, by channel genre Statista, https://www.statista.com/statistics/1240632/india-genre-share-of-tv-advertising-volumes/ (last visited July 22, 2024)
Distribution of television ad volumes in India in the third quarter of 2023, by channel genre [Graph], TAM Media Research, January 5, 2024. [Online]. Available: https://www.statista.com/statistics/1240632/india-genre-share-of-tv-advertising-volumes/