Leading food brands' household penetration in Europe 2022

Published by
Nils-Gerrit Wunsch,
Jun 8, 2023
In 2022, Knorr was the food brand with the highest household penetration rate in Europe, with over half of European households buying the brand. Kinder and Milka ranked in second and third place, with penetration rates of 50.2 percent and 46.2 percent, respectively.

Household penetration rate of leading food brands in Europe in 2022

Loading statistic...

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

June 2023

Region

Europe

Survey time period

2022

Supplementary notes

Household penetration rate refers to the share of households buying a brand.
Date of release is date of access.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Unilever "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Unilever

Market overview

6

Key figures of Unilever

7

Sales

7

Unilever's position on the market

8

Competitors

7

Further related statistics

18

Further Content: You might find this interesting as well

Statistics

Topics

UnileverCosmetics industry in the U.S.Non-alcoholic beverages and soft drinks in the United States Cleaning products industry in the U.S.Procter & Gamble
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.