In 2022, Maggi was the food brand with the highest household penetration rate in the world, with 37 percent of households buying the brand. Lay's and Oreo ranked in second and third place, with penetration rates of 32.3 percent and 30.2 percent, respectively.
Household penetration rate of leading food brands worldwide in 2022
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Kantar Worldpanel. (June 8, 2023). Household penetration rate of leading food brands worldwide in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1240461/leading-ten-food-brand-penetration-global/
Kantar Worldpanel. "Household penetration rate of leading food brands worldwide in 2022." Chart. June 8, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1240461/leading-ten-food-brand-penetration-global/
Kantar Worldpanel. (2023). Household penetration rate of leading food brands worldwide in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1240461/leading-ten-food-brand-penetration-global/
Kantar Worldpanel. "Household Penetration Rate of Leading Food Brands Worldwide in 2022." Statista, Statista Inc., 8 Jun 2023, https://www.statista.com/statistics/1240461/leading-ten-food-brand-penetration-global/
Kantar Worldpanel, Household penetration rate of leading food brands worldwide in 2022 Statista, https://www.statista.com/statistics/1240461/leading-ten-food-brand-penetration-global/ (last visited December 21, 2024)
Household penetration rate of leading food brands worldwide in 2022 [Graph], Kantar Worldpanel, June 8, 2023. [Online]. Available: https://www.statista.com/statistics/1240461/leading-ten-food-brand-penetration-global/
