Investments in tech to improve customer loyalty strategies worldwide 2019

Published by
Julia Faria,
Mar 15, 2023
In May 2019 a survey of global business executives from various industries asked about the technology investments their business made in order to improve on their customer loyalty strategies. It was found that 52 percent of respondents invested into mobile capabilities for that purpose, while another 38 percent devoted means to customer service chat bots.

Leading technology investments aimed at improving customer loyalty strategies according to business executives worldwide as of May 2019

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Release date

October 2019

Region

Worldwide

Survey time period

May 2019

Number of respondents

400 respondents

Special properties

among business executives from various industries

Supplementary notes

Question: "What technologies is your organization investing in to improve its customer loyalty strategy?"

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Statistics on " Loyalty programs and marketing in the United States "

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Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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